Documentary Storytelling for Rural Japan

I create immersive, human-centered documentaries that connect rural Japanese communities with a curious global audience.

line illustration of maigomika in japan
line illustration of maigomika in japan

Through YouTube, Instagram, and long-form storytelling, I help local governments, cultural institutions, and regional brands share their everyday life, traditions, and industries with viewers across North America and Europe — turning regional identity into international connection.

Black and white illustration of a dog with pointy ears sitting

Why Work With Maigo Mika?

three people sitting at table eating a meal together

欧米の視点 × 日本の
地域暮らし

外国人だからこそ気づける繊細な魅力を引き出し、ローカルとグローバルをつなぎます。

man holding a traditional eel trap in Japan standing in a river looking up happily.

自然体の
ストーリーテリング

演出ではなく、ありのままの会話や体験を大切に。視聴者が「一緒に旅している感覚」を得られる映像。

Maigo Mika, a woman wearing a green dress facing the camera with a microphone in hand, smiling

質の高い
海外オーディエンス

視聴者の多くはアメリカ・イギリス・カナダ・オーストラリアの好奇心旺盛な層。日本に強い興味を持つ視聴者へ直接アプローチ可能。

Case Studies

Umaji Village

Challenge: To present the local community and industry of Umajimura, known for its organic yuzu cultivation, in an engaging way for both domestic and international audiences.

Results: Three immersive videos were produced. All three received over 100,000 views within a month.

Tokushima Awa Dance


Challenge: To introduce Western audiences to the traditions of Awa Odori and the year-round experiences available at the Awa Odori Kaikan.

Results: A 15-minute YouTube video and Instagram Reel were produced over two days of filming. The YouTube video has been viewed 35,000 times, and the Instagram Reel has been viewed 38,000 times, raising awareness of traditional culture and generating interest in year-round experiences.

Ozu City, Ehime Prefecture

Challenge: To promote Ozu City’s Green Destinations Award-winning cultural facilities and boutique hotel, Nipponia, to international tourists.

Results: An Instagram reel was created and posted over two days of coverage. The video showcasing the charms of Ozu was viewed over 200,000 times, and the hotel introduction video was viewed 38,000 times. In total, the videos received over 15,000 likes, significantly increasing international recognition.

My Storytelling Approach

My videos are a window into
everyday life as it isof rural Japan.

Stories rooted in everyday life, not tourist films
Small challenges and tips for living in the countryside
Respect for the local people and genuine curiosity

My Services

Collaboration Formats

Regional Promotion Campaigns

Long-form YouTube documentaries
Instagram Reels and short-form features
Sustainable tourism positioning and international awareness building

Brand Partnerships

Sponsored integrations
Cultural lifestyle collaborations
Targeting high-quality audience in Europe and North America

Each collaboration is customized to align with regional goals and audience behavior.

My Mission

To become a trusted storytelling partner for rural Japan — supporting sustainable tourism, strengthening local economies, and preserving traditional culture through authentic international engagement.

International awareness building
Sustainable tourism positioning
Traditional industry storytelling

Work With Me

Let’s Tell Your Story

If you are looking for thoughtful, immersive storytelling that resonates with international audiences, I would love to discuss how we can collaborate.

A Message From Maigo Mika

My story in Japan really began with a big, uncertain move to Kyushu in 2018. Living in a foreign land always carries that initial feeling of being totally lost, but I learned that feeling became the key that actually opened the door to a completely new world. That path eventually led me to an abandoned house, our akiya, in Kochi, where I started the messy, beautiful process of renovation and, more importantly, began putting down true roots in a rural community.

When I released my first video documenting that journey, the response was overwhelming—it went far beyond my imagination, hitting over 3 million views.

What viewers responded to wasn’t the famous landmarks or the standard tourist stops. It was the “lives of the people” in the Japanese countryside. I realized you were captivated by the sight of hands plowing fields, the genuine laughter in a local kitchen, and the neighbors gathering to prepare for a festival. These images capture the powerful warmth and community spirit that first moved me.

As someone from Canada, this “culture of mutual support” felt incredibly fresh and became the thing I wanted to document most. Now, I want to take that feeling, that sense of connection, and share it with a global audience.

What I aim to convey through my camera are the real stories of people rooted in Japan’s regions. These are the truly human moments and nuances—the things you would simply never encounter through regular tourism. My goal is to create videos where, through the footage, you feel like you’ve become a part of the community, too. From that foundation, we can weave new stories that connect this amazing land, its people, and the world into the future.

Maigo Mika and Jesse

Meet the Team

Maigo Mika

Founder



Moved to Japan in 2018. Worked for a creative marketing company based in Tokyo, specializing in inbound content creation, served as the English editor of the editorial team,  wrote travel articles, and created social media posts for Japan-based tourism bureaus. Started a YouTube channel in 2022, which now has over 170,000 followers in two years.
 

Maiko

Translator? Interpreter?

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お問い合わせ・資料請求

Contact Us


Do you think we’d be a perfect match for your next project? Get in touch!

ご興味をお持ちいただけましたら、ぜひお気軽にお問い合わせ、資料請求ください。

Our Japan Timeline

2018

Moved to Japan

We moved from Canada to Kyushu, Japan’s southern main island, where we worked as English teachers.

2023

Started and Posted my First YouTube Video

With my first video, I also got my very first viral video about moving into our akiya house. Right now, it has 3.4 million views (and counting).

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