About Maigo Mika

After working 3.5 years at a creative marketing agency producing English-language content for overseas visitors to Japan, I moved into an akiya — one of Japan’s abandoned houses. There, I decided to film and share our experience living in rural Japan.

YouTube began as something small. A creative outlet to practice visual storytelling. But then, my very first video unexpectedly went viral. Over three million viewers tuned in to watch our lives in Japan.

That response made something clear: it wasn’t famous landmarks or polished travel shots that resonated with my audience. It was the in-between moments — daily life in rural communities that struck a cord.

This became my business today: a storytelling platform rooted in rural Japan.

Now, I not only document seasonal traditions and local customs in my neighborhood but also collaborate with Japanese municipalities to highlight their regions to a curious global audience.